Top 5 Consumer Finance Apps in Argentina Q4 2022

The performance of the top 5 consumer finance apps in Argentina during the fourth quarter of 2022 shows interesting trends in downloads and active users.

Galicia - El banco en tu celu experienced a notable increase in weekly downloads, peaking at approximately 51K in the week of October 24. However, the app saw a gradual decline towards the end of December, concluding the quarter with around 24.6K downloads. Weekly active users remained relatively steady, fluctuating between 713K and 803K, with a slight increase observed in December.

Supervielle showed a significant rise in weekly downloads, reaching a high of 44.9K in the week of October 31. The app's downloads then decreased, ending the quarter at about 20.6K. The weekly active users trend mirrored this pattern, starting at 333K and rising to a peak of 454K by the end of November, before stabilizing around 417K in the final week of December.

Santander Argentina maintained a consistent download rate throughout the quarter, with weekly downloads ranging from 21.9K to 34K. The app saw a slight dip in weekly active users from 1.1M to around 978K in November, but rebounded to approximately 1.03M by the end of December.

BBVA Argentina had a steady download performance, peaking at 28.1K in the week of October 24, and ending the quarter with around 21.5K downloads. Weekly active users for the app showed minor fluctuations, with the highest count being 1.07M in late October and hovering around 1.03M by the end of December.

Macro experienced a peak in weekly downloads at 24.4K in late October, but downloads decreased to approximately 18K towards the end of December. The app’s weekly active users saw a steady trend, starting at 543K and reaching up to 585K, before settling around 565K by the end of the quarter.

Data for this performance analysis comes from Sensor Tower, where more detailed insights can be found.